South Florida Business Journal
by Matthew Arrojas
Nightclub mogul David Grutman and Grammy Award-winning artist Pharrell Williams teamed up to open a 266-room hotel to Miami Beach.
The Goodtime Hotel at 601 Washington Ave., which encompasses the full block along Washington Avenue between Sixth Street and Seventh Street, is being co-developed by Grutman, Williams and Eric Birnbaum of Dreamscape Co.. Dreamscape owns the property and serves as lead developer on the project. The hotel is slated to open January 2021.
The hotel marks Grutman’s latest investment in the South Florida hospitality industry, as the entrepreneur famous for nightclubs LIV and Story has opened high-end restaurants across Miami-Dade County, including Komodo and Planta.
The Goodtime Hotel is his first hotel project.
The hotel will also include Strawberry Moon, a full-service restaurant, bar and pool club with indoor and outdoor seating.
Hotel amenities include a third-floor pool deck, lobby lounge, outdoor workout area and a recording studio, along with 45,000 square feet of retail space.
Designer Ken Fulk, who previously worked with Grutman and Williams on their restaurant Swan, designed the hotel.
Dreamscape Companies, which has an office in Miami Beach, purchased the 69,500-square-foot lot at 601 Washington Ave. for $5.75 million in 2015. The Goodtime Hotel is the company’s only hotel development in South Florida.
The planned opening comes as the hotel industry is just beginning a slow recovery from the historic occupancy lows brought about by the Covid-19 pandemic. Hotel analytics company STR reported a 33.9% occupancy rate in Miami-Dade in August, a 52.5% decline from the same month the year prior.
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